Future Research Topics in Digital Marketing
主讲者： Paul Harrigan 西澳大学 副教授
Paul Harrigan (Acting Head of the Marketing Department, UWA)
Dr Paul Harrigan is an associate professor at the UWA Business School, teaching more than 1700 students per semester, both on campus and via live video stream on 脸书 in the growing importance of digital marketing.
Dr Harrigan’s research has extended to a range of issues in social media marketing, including customer engagement, customer relationship management, customer privacy issues, and corporate social responsibility.
He is widely published in more than 30 journals around the world and provides expert opinions for major media outlets such as ABC News, The Weekend West, The Australian and The Business Spectator.